As an advertiser, partnering with establishments to sponsor a Bar Skin has many benefits:
A New Ad Medium
Coasters, posters, and bathroom advertising are nothing new. Bar Skins
is a new and unexpected ad medium to catch the consumer’s eye. And with
the customer directly exposed to the skin for 45-60min, your message has lasting impact.
POP Advertising
Getting in front of your customer at the point-of-purchase is invaluable.
Big Brewery? Brand Accordingly!
Everyone knows the product, but it may not be first in their minds. Get that top position
by getting in front of your customer before your competitors.
A big product, campaign or promo demands big impact and a table at 2ft hits harder
than a billboard at 200.
Small brewery? Rise to the top!
Small, boutique breweries often get lost when the server runs off the drink list. Sponsor a Bar Skin and you rise to the top, telling the consumer about your beers first and visually strengthening your brand at the same time.
Real World Proof
EJ Gallo saw an increase of 600% in sales for the brand of wine they featured on a Bar Skin. Mill Street Brewery went from 0 to 9 kegs a week, taking beer drinks away from the established brands in a location where there had previously been no foothold.